If you have an entertainment website like a site about movies, games, or other things then you must have a proper SEO strategy to stay competitive. There are lots of entertainment websites providing good content.
You have to stand out from the others by getting your site ranked higher in the search engine results pages. Here are some SEO strategies that you can adopt for your entertainment website.
Remove things that slow down the site
If it takes a long time to load your page, then it’s not going to be a good experience for users. According to eConsultancy, about 40% of people leave a site that takes more than 3 seconds to load.
Entertainment sites are usually full of pictures and videos. So, you need to be aware that the files that are too big might take a long time to get loaded.
You should replace bigger files and ensure that the page loads faster. You may have too many useless plugins in your site that may slow down your site. So, you should get rid of those as well. Site speed is one of the most important factors to rank your site by Google.
Create SEO optimized landing pages
If you have a well-designed landing page, then it can increase the number of leads and sales. The home page is where most users land, but the landing pages can help build a strong relationship with the users.
Traffic from banner ads or PPC is sent to landing pages. A good landing page should have good content, no navigation and a ‘call to action’ button.
You should come up with long tail keywords to optimize your site. You should use these keywords in your landing pages; however, don’t do keyword stuffing as you might be penalized.
Make the site mobile-friendly
Your site should be accessible from mobile phones. Most users now use their mobile phone to look for products and services. Users should be able to view your site according to the screen size without any information getting distorted.
Hire an SEO expert
On the Internet Vikings site , the leading provider for the online gaming industry, you will see that they offer professional SEO services. These experts do an audit of the site and find the flaws in it. They look at the keywords, loading time, and other factors and try to fix the matter so that your site is ranked higher in the search engine results pages.
Develop content sites
Like Internet Vikings, you can develop content sites. These are content-rich websites on expired SEO Domain Names. They provide the main site with link power and thus improving the website ranking.
You should apply these SEO strategies for your entertainment website. That way you will be able to rank your site higher.